Reform Studio
A calm, premium booking site for a reformer pilates studio where chalk-toned restraint does the selling.
The concept
The brief. A reformer pilates studio wanted a website that felt as composed and premium as a session on the apparatus itself. The old site buried the essentials, so prospective members couldn’t quickly see what the classes were, how the method worked, or what membership cost.
The approach. We built a light, minimal layout in chalk, black and clay tones that lets the studio’s own photography breathe. Hanken Grotesk keeps the interface calm and legible, while Fraunces adds the chic editorial italics that carry the brand’s premium feel. Every section answers one question — method, classes, membership — with no clutter in between.
Why it works. The restraint reads as confidence: nothing competes for attention, so the few clear calls to action land. Distinct sections for the reformer principle, the class formats and transparent pricing mean a first-time visitor can decide to book in a single, unhurried scroll.
A closer look at the details
The reformer method
An editorial split that frames the studio's reformers next to three numbers anyone can grasp in seconds.
- Fraunces italic accents
- Three at-a-glance stats
- Generous chalk whitespace
Classes for every day
Four class formats laid out as quiet cards, with a single clay-toned tile pulling the eye to the beginner option.
- Four-up class grid
- One highlighted entry point
- Plain-spoken descriptions
Membership, no fine print
A dark pricing band where three honest options sit clearly, with the popular ten-pass framed in clay.
- Three transparent tiers
- Highlighted ten-pass
- Dark contrast section
Desktop view
Scroll inside the frame to explore the full page ↑
On the phone
Every concept is designed mobile-first and adapts cleanly to every screen size.
Concept designs with fictional brands, created to showcase our design and engineering — not paid client projects. Photos via Pexels.