Pulse
A kinetic, app-grade launch site for an AI fitness product — engineered to turn athletes into downloads.
The concept
The brief. An AI fitness product needs a launch site that feels like the app itself — fast, kinetic and premium — and converts athletes into downloads. The bar was top-tier mobile-app-startup polish, not a template.
The approach. Matte black, a single electric neon-green accent and a heavy Archivo / Bebas display stack give it an unmistakable athletic energy. A live phone mockup with floating metric cards shows the product working right in the hero, while count-up stats, an animated analytics chart and an AI-coach mockup carry the story from feature to feature.
Why it works. Every section is engineered to convert: instant social proof (2.4M athletes, 4.9★), a tangible product preview, and a clear path to the app store — wrapped in motion and detail that signal a brand worth trusting with your training.
A closer look at the details
Every rep, measured
The feature set framed as one coherent system — real-time tracking, AI form-check, adaptive rest and wearable sync — in an asymmetric bento grid.
- Bento grid of core features
- Concrete, benefit-led copy
- Reads as a product, not a list
Polished on every screen
The app shown across devices to prove the craft — the same design language scaling cleanly from desktop to phone.
- Mobile-first, fully responsive
- One consistent design language
- App-grade attention to detail
A complete visual language
A real brand system underpins it all — logo, monogram, a disciplined neon palette and a confident display type stack.
- Logo, monogram & app icon
- Black · Neon · White palette
- Archivo · Bebas Neue · Space Grotesk
Desktop view
Scroll inside the frame to explore the full page ↑
On the phone
Every concept is designed mobile-first and adapts cleanly to every screen size.
Concept designs with fictional brands, created to showcase our design and engineering — not paid client projects. Photos via Pexels.